Shortlisted Campaign for Cannes Young Lions India - Marketing 2026

Natural Haze - What if the air around you was the filter?

When I'm not designing, you'll probably find me making something, looking for inspiration, going somewhere new, or hanging out with my cat felix.

A patient-first brand and website that makes complex women’s healthcare information easier to understand and navigate.

The visual identity combines a medical sense of trust with a softer, more approachable aesthetic.
Muted greens, warm neutrals, editorial typography and organic underwater-inspired imagery became the foundation of the brand.

The new brand and website created a clearer way to communicate Dr. Sushree's expertise and services.
Following the launch, the digital presence contributed to increased engagement and patient enquiries, including calls coming through the website and social presence.

Making Women's Healthcare Easier to Understand

A precision-led website designed to communicate advanced robotic expertise while making complex orthopaedic care easier for patients to navigate.

The identity was built around a distinctive combination of electric blue, deep black and metallic imagery.
The chrome joint became the central visual asset, giving the brand a recognisable connection to orthopaedics while also reinforcing the idea of advanced technology.

Building a Digital Presence for a Leading Robotic Hip & Knee Surgeon

Sadiya’s attention to detail and ability to balance aesthetics with usability stood out in every project we collaborated on.

Aisha Verma

Sadiya’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.

Natural Haze - What if the air around you was the filter?

Sadiya Shaikh